Business architecture. Madrid.
Everyone is selling you AI. A chatbot, an automation, an "AI employee", a retainer. You can't evaluate any of it, because nobody has told you where your business is actually leaking. I do that first. Then you decide what to buy, from me or from someone else.
Six minutes. Three lanes. One priority. No email until the end.
The problem
Every owner does. Then I ask how many leads came in last month, and the answer is "I'd have to check." The gap between what you believe and what your numbers say is where the money goes.
A chatbot fixes response time. If your leak is that nobody follows up after the first call, the chatbot just says no faster. Most AI offers land in a lane that isn't the priority.
If the way you deliver lives in your head, an AI employee does the wrong thing tirelessly. Write it down first. Then automate. Most businesses jump straight to step three.
How I work
Three lanes in every business: Lead gen, Sales, Delivery. Three moves on each: see what's actually happening, fix the machine, then automate what's fixed. The diagnostic is the first move on all three lanes, done in six minutes, by you.
Audit
Numbers, not feelings. Where the leads come from, what happens in the first five minutes, what breaks when you're not in the room.
Optimise
The offer, the follow-up, the way you deliver. The mechanism nobody else has. This is the work, and it's mostly not software.
Automate
Once a lane is written down and working, AI earns its keep. Before that, it's an expensive way to make the same mistakes faster.
Strategy first. Agents second. Every competitor skips the diagnosis. I don't.
What happens after the diagnostic
Only bookable from your results page. I read your gap with you and tell you one of three things: I can audit this properly, I can build the plan with you in a room, or you don't need me and here's what to do.
I go through your business alone: your answers, your site, your funnel, your numbers. You get a written scorecard on the three lanes, one named next move, and a 45-minute readout. I look, you receive.
Half a day, your business, me in the room. We design the fix for your priority lane and you leave with a one-page growth architecture. We build it together.
A sprint to build the system, or a fractional CMO seat. Those come later, if the audit says so. Nobody starts there.
Who's asking the questions
Eighteen years building growth systems for businesses across four continents. Five hundred talks in three languages. Author of El AVC del Marketing Digital. Growthworks Certified Consultant, Certified Change Consultant, NLP Practitioner. Founder of Strategos AI, Madrid.
My job is to help you choose whether to buy from me or go somewhere else. Both are fine. What's not fine is buying AI before you know what for.
